Hey @geralexandr Westworld dev here. At the Survios Arcade, we've worked with this title by selling it episodically, ie getting people to come in and play one chapter, move on to some other titles to wrap up the hour, and then come back again at a later time to play the subsequent chapters. The play here is servicing the repeat customers.
For October, we plan on pushing this more broadly as a horror title for lead-up to Halloween. The first chapter can be downright terrifying whether you know about the show or not.
In general, I don't think Westworld will have a huge appeal to people unfamiliar with the show., outside of it being pushed as a horror title. That said, when addressing customers about it, we tend to first check to see if they are familiar with the IP. If so, we pitch it as an episodic interactive journey though the world of the show, let them know there are 5 chapters, and tell them it's probably best to break up those chapters over a few visits.
If they are not fans, then we usually will pitch it as a horror experience based in a futuristic, wild-west setting, let them know there are multiple chapters, but not push the "come back and play the others" as hard.
Hope that helps
