Here's a better tile for the Springboard launcher for this game. Springboard has had a bug (Edit: correction, not a bug, the size of the images was changed from the default Steam game logo size to a wider format) since the CDS update earlier this year where almost every game is scaled incorrectly by default (and the gamma is still too bright, but that's a separate issue).
For Paranormal Activity the default launcher image doesn't have the title of the game visible at all and the text would have been far too small to read anyway.
I think sending devs a few guidelines for their content's launcher tile would go a long way. Making sure the text is large and prominent, and scaled correctly at the current size the SB launcher uses of 600x280
I've noticed that having a good tile in the launcher makes people far more likely to click a game to launch it, and that brings in the money for devs so it's in their interest. The first thing I do when adding a game on Springboard is to change the image, every time.