I've been LOVING the arcade version so far! The customers love being about to just jump in without worrying about the more complex controls of the main version and it allows them to play through more of the game with the time they purchased.
Personally I have loved it for the content creation opportunity it provides. We are starting a chapter by chapter playthrough series on our YouTube and Facebook profiles scheduled to premiere the first week of November and then continuing once a week until we are done with the game! Not having to worry about ammo has allowed for a more fast paced and run & gun type of series. I can also focus on giving more commentary about the game while recording, and it makes the levels shorter so there is less editing time required to make the video an easily consumable length!