SynthesisVR and Springboard VR Announce Strategic Merger
In a transformative milestone for VR arcades, location-based entertainment (LBE), and the
broader immersive technology landscape, SynthesisVR - a leading VR software platform owned
by Deploy Reality - has officially entered into an agreement to acquire SpringboardVR, a
subsidiary of Vertigo Games. This acquisition strengthens the industry at a crucial time,
ensuring greater stability and continued support for arcade operators and developers. While
both platforms will maintain independent operations and ensure business continuity, their
combined presence under Deploy Reality reinforces a commitment to the long-term success of
location-based VR, providing operators with more options, resources, and confidence in the
future of the industry.
This partnership unites two visionary ecosystems that remain critical to the growth and success
of VR arcades worldwide.
Uniting Strengths to Shape the Future
The merger emphasizes collaboration without disruption, allowing each platform to retain its
unique identity while creating shared opportunities for the entire LBVR (location-based virtual
reality) industry:
● Enhanced Developer Reach: Historically, VR content creation has been scattered
across multiple platforms - an inefficient and time-consuming approach for developers.
By unifying these platforms, creators can concentrate on producing high-quality
experiences for a single, integrated network, reducing overhead and streamlining
content deployment. This benefits both developers and operators, allowing for faster
rollout and more cohesive VR experiences.
● An Empowered Content Ecosystem: Through this combined ecosystem, LBVR
operators worldwide gain seamless access to exclusive, high-quality titles, ensuring
immersive experiences reach broader audiences than ever. This unified distribution
accelerates overall VR adoption, empowering operators to offer cutting-edge content on
a truly global scale.
● Greater Innovation and Expansion of Services: Leveraging the combined market
insight of SynthesisVR and SpringboardVR, and Deploy Reality’s leadership, both
platforms will continue refining their offerings while introducing innovative strategies and
tools.
● Unified LBVR Hub: A centralized platform that enables efficient communication,
collaboration, and mutually beneficial involvement for operators, developers, and all
LBVR stakeholders. By establishing clear, robust standards, this resource guides the
next generation of VR experiences and lays a confident foundation for the future of
LBVR.
● An Open Invitation for Hardware Innovators: By collaborating within a unified
framework, hardware partners can ensure that their solutions deliver maximum value,
promote seamless compatibility for operators and businesses, and fuel the continued
growth of immersive technology across every facet of the VR market.
“For nearly a decade, SynthesisVR and Springboard VR have been paving the way for
immersive entertainment,” said A Shabeer Sinnalebbe, CEO of SynthesisVR. “By joining forces
under Deploy Reality, we’re creating a dynamic ecosystem that empowers operators,
developers, and players to push the boundaries of location-based VR. This isn’t just a
partnership - it’s the next leap forward in defining how the world experiences virtual reality.”
What Customers Can Expect
● Operators: Both platforms remain fully operational, continuing to provide the same tools
and services that businesses rely on.
● Developers: A streamlined process for deploying games across both platforms allows
for greater innovation and efficiency.
● Players: With access to a growing library of high-quality content, players can expect
even more engaging and immersive experiences at VR arcades worldwide.
Vertigo Games Embraces Deploy Reality’s Future
As the former owner of Springboard VR and a global leader in VR entertainment, Vertigo
Games remains deeply involved in shaping the location-based VR market by supporting Deploy
Reality’s forward-thinking vision and building on its legacy of groundbreaking IPs. This initiative
underscores Vertigo Games’ confidence in the future of LBVR, ensuring operators around the
world can offer audiences truly immersive, next-generation entertainment.
“Vertigo Games is fully committed to the evolution of VR arcades, ” said Richard Stitselaar, CEO
of Vertigo Games. “This partnership helps us focus on what we do best, create amazing games
for consumers and the VR Arcade industry. We reaffirm our support for Deploy Reality’s
ambitious roadmap and ensure that LBVR remains at the cutting edge of immersive
entertainment.”
A Commitment to Innovation
This merger reflects a shared commitment to the success of the LBVR industry. While both
platforms will operate independently, this merger symbolizes a unified vision for creating
opportunities, enhancing content, and driving innovation.
About SynthesisVR
SynthesisVR is a flexible software suite that helps operators and businesses manage their VR
experiences with ease. From session scheduling and content licensing to analytics and user
management, the platform brings together powerful tools designed to streamline operations and
deliver immersive, high-quality experiences. By supporting a broad range of use
cases—entertainment, training, and beyond—SynthesisVR plays a key role in driving the
continued growth of VR adoption worldwide.
About Springboard VR
Springboard VR is a versatile platform focused on simplifying the deployment and management
of VR content. Equipped with tools for library curation, licensing, and comprehensive venue
oversight, it helps operators offer engaging and diverse virtual reality experiences to users. By
fostering a connection between content creators and location-based VR venues, Springboard
VR contributes to the ongoing expansion of the VR market across education, enterprise, and
entertainment sectors.
Media Contact:
A Shabeer Sinnalebbe
CEO of SynthesisVR
management@deployreality.com
