Using Competition to Build Your Social Media Presence

thenexusvr

Hey guys! I am starting to try something out on our arcade's social media pages to drive business to the arcade and spark growth on our social media platforms.

I am creating videos of me and my staff playing through some of our time/high score based games. Things like Superhot, Escape Bloody Mary, Space Pirate Trainer, etc.

If a customer is following us on Facebook or YouTube and watches the video (as well as likes & shares the video), they can come into the arcade, buy time, and if they beat the staff's high score or time then they get a free 15 minute session.

I am hoping that this will encourage loyal viewership and engagement on our social media platforms while also driving those loyal viewers into the arcade more often.

I'd love to get some input on this! Ways to make it better? Problems that might arise?

I'll put a link to our youtube channel here: The Nexus VR Arcade YouTube

That is NOT for promotion's sake! One of the most recent videos is my second Escape Bloody Mary video. That's the first one where I put out the challenge to beat my score. Just want you guys to be able to see what I was talking about.

saku

Competition is a great driver and as many of the best arcade games are, well, acrcade-y with highscore lists it's a great way to activate those competitive customers.

We've been running a Game of the Month competition for almost a year now where if you have the best score at the end of the month you win a voucher for one hour of playtime.

What we've noticed is that the game chosen makes a lot of difference. Simple games like Fruit Ninja, Hoops VR and Flappy Arms work great as they require little to no explaining for the customer to be able to compete, as in we recently chose the Endless mode of Superhot and had only a handful of people shoot for the highscore. I think that's mostly because most people can't figure out starting the game by themselves and it has quite a steep learning curve.

Having the highscore list visible in the Arcade is also important! We use a regular old school chalkboard.

All in all I'd say go for it!

thenexusvr

saku

Thanks for the tips!

I will definitely consider maybe making a slide for our digital menu boards that shows the most updated high scores/times. That would prevent anyone from getting frustrated if they saw an out of date video on the YouTube Channel or Facebook page and thought they would be getting a reward for beating it.

And I hadn't considered HoopsVR! That's a great game for this!

I am surprised at the lack of interest in Superhot! That is by far our most popular game and one that most people find really easy to get the feel of. Of course, we do walk them through it and hold their hand for the first minute or two. We do full tutorials of the controllers and run over to help if we see on the monitor that someone is getting into a game that might need some guidance.

Spectrum_Waylon

I love the idea of beating the staff's highscore!

VREX

Spectrum_Waylon

I have all of the high scores at my store and have an ongoing challenge to everyone, beat my score, win free VR.